May 10, 2012 - Sale 2278

Sale 2278 - Lot 79

Price Realized: $ 4,800
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
A. M. CASSANDRE (ADOLPHE MOURON, 1901-1968) [HARPER'S BAZAAR.] Gouache maquette on artist's board. 1938.
14 1/2x11 1/2 inches, 37x29 cm.
Condition A-: minor abrasions and restoration in image. Signed by the artist in gouache.
Cassandre moved to New York in late 1936. He was welcomed to America by the highest echelons of designers and art directors. Amongst his biggest supporters were Charles Coiner and Alexey Brodovitch, who had known Cassandre since he lived in Paris in the 1920s. As Brodovitch had recently become art director at Harper's Bazaar, he hired Cassandre to design covers for the magazine, which he did from the end of 1936 through the Spring of 1940. In all, Cassandre designed a total of 42 different covers. No longer in his geometric Art Deco phase, which lent itself to his posters of trains and ships, Cassandre shifted focus to the world of fashion, inventing a symbolic language based on Surrealism. Here, using subtle outlining and sophisticated touches with an airbrush, Cassandre masterfully evokes the spirit of travel via his combined representation of a head and a map. This image is stamped on the back by Harper's, "April 19, 1938." It was ultimately used as a cover in June of that year. Suntory p. 119.